Let our team evaluate your community's internet marketing effort to increase your reach, improve your engagement, and grow your brand's awareness online.
Outbound marketing, or interruption marketing, like traditional advertising, direct mail, billboards, and tv commercials are expensive, hard to track return, and quickly dying as an effective way to market. The internet has made a way for today's potential residents and their families to search, research, and buy when they are ready. Our inbound internet marketing strategy for senior living recognizes this change in today's consumers and helps senior living communities attract strangers, convert visitors, close leads, and delight residents and their families effectively.
Our approach to internet marketing for assisted living, independent living, and memory care communities includes a full 360° sphere of focus. Every marketing piece matters and we bring it all together to maximize your results.
We will design your entire website or freshen up your current site at no additonal cost. It's included.
Your website has to look great and function properly on every device. That is why every site we do is completely custom, responsive, and regularly checked for perfect performance.
We use multiple, industry-leading tools to track and analyze the performance of your site. We regularly report those numbers so you know how your website performs.
Your site has to continue growing, changing, and improving with you, so we provide Infinity Development that never allows your site to get out of date or under-perform.
Increase site visibility by using a focused list of specific words and phrases that relate to the industry.
Ensure titles, tags, descriptions, meta data, images, video, and text are all on the search engine radar.
Incorporate selective keywords with relevant content that meet the needs of your visitors.
Develop muliple Call-To-Actions so that every stage of the buying process is covered.
Constantly keeping the target audience informed with community trends and updates.
Create a reputable digital footprint and maintain a polished imagine that keeps your organization ahead of the competition.
Develop and launch effective communication to maintain relationships with current or potential prospects.
Continue to maintain positive relationship with current resident family members with relevant messaging.
Recognize the solid flow of leads and address the missed opportunities.
Keep potential prospects interested and potential prospects well informed, by sending communications periodically.
Support paid campaign efforts with additional web pages to enhance awareness.
Proven advertising approach that directly communicates with target audience.
Follow site visitors around the internet with custom and specific messaging ads that drive them back to your site.
Full creation and development of advertising campaigns backed with defined marketing strategy.
"Silversphere’s internet marketing team have been a pleasure to work with. They went above & beyond to truly understand our needs and the message we wanted to convey to those interested in our services. We love our new, clean, user friendly website that truly tells our story. Our social media audience has increased since Silversphere has been managing the content. And we have now started to see an increase in inquiries through the website! The transition was seamless. They are a very knowledgeable, professional and fun team to work with. We are very pleased with what we’ve experienced thus far, and we are excited about our internet marketing now, more than ever before."